Discover income potential for your blog with AdGenta

AdGenta is an easy and powerful way for you to unlock the revenue potential of your website or blog. It offers you an opportunity to embed ads anywhere you can place a picture – in your blog post, on your website, in your RSS feed. Because you choose the keywords for your post, you are in a better control of the ad your website visitors see – it is no longer bound to the content, but to your knowledge of your readers and what you are writing.

AdGenta is a powerful way for you to monetize your content – you are free to choose when and where your ads are placed, what they look like, and what ad is displayed. You can use them as little or as much as you want.

What is AdGenta?

AdGenta is an advertising network that frees writers from traditional constraints in advertising. It delivers relevant advertising, based on user defined keywords, as image based text ads that can then be used on websites, in blog posts, and in RSS feeds.

                                       

Signing up is easy 
                                                                                                                                                                         

1. Fill out the form here
2. You get a confirmation email, than just follow instructions to confirm your email address address.
3. Start placing ads!

Customize AdGenta

You can customize the appearance of your ads, choosing from a wide range of colors, sizes, and formats. The default ad performs highly on all blog types, but you are in full control to customize your ads.

Choose when & where

                                                                                                                                                                                                              

AdGenta is not a program you turn on or off for your entire site. AdGenta lets you insert keyword-driven advertisements when and where you want. You can choose to put it in all your posts, or only a few. Each time you insert an ad, you have the option to change how it looks.

You can place the ads anywhere you like in your post, allowing you to decide how things look. The ads are totally flexible because they are images.

Comparing Keyword vs. Contextual Advertising

Keyword advertising focuses on the human brain - what a person really thinks about what they've written, and how they think readers will interact with that. Many bloggers will describe their posts in specific terms, often using the same words to tag a post, but some bloggers choose complimentary words - those words that may appeal to the readers, even if not specifically mentioned in the post.

Advertising options

• Aside from keyword vs. contextual, you have the option as well of image/banner vs. text ads. Each has shown to be effective in certain situations, but text ads perform overall far better
• Text ads have the advantage of looking like content, and seamlessly integrating with it.
• Ads placed close to, or within, content perform better
• Ads that can be formatted to alter size, color, etc to customize to blog features will outperform those that cannot
• Putting ads in blogs can be post- or blog-centric

Post-centric vs. blog-centric or feed-centric advertising

• Advertising on blogs can be focused on the blog itself, the feed, or on the post.
• Blog-centric advertising treats the blog as the main element for revenue. The concept behind this is to capture people who physically go to the website to see the ads. This usually requires placing the ad code into the blog template, and knowledge of HTML at minimum.
• Feed-centric advertising is designed to attract people to ads in RSS feeds. These ads are not visible on the blog/website, and are only visible through RSS readers to the blog subscribers.
• Post-centric advertising is focused on a combination approach that will captivate attention from people at the site, as well as subscribers to the RSS feed. Ads are placed within the blog posts individually, and these ads will flow through to the RSS feed where they can also be seen.

Company Website: http://www.adgenta.com/default.shtml

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8 Main Providers for RSS Feeds Monetization

RSS feed is a popular data format used for serving users frequently updated content and they offer great opportunities to publishers who are looking for alternative systems to generate revenue from their original content.

An RSS (most commonly expanded as "Really Simple Syndication") document (which is called a "feed", "web feed", or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. 

With the growing popularity of RSS feed-based syndication, many Internet publishers became concerned that subscribers to their RSS feeds would not be exposed anymore to the advertising on their web pages, as some readers could now read all of their content inside their RSS reader. In this light, some decided to publish only a short part of their articles in their RSS feeds so that those interested would click through to their site to read the rest of the content.

While initially this approach has given good results to those using it, recently more and more online publishers have decided to provide the full content of their articles inside their RSS feed not to alienate those readers on the move or offline who were frustrated by their inability to read the full content of the articles without clicking through to the main site.

Several years ago, several companies started to offer the opportunity to automatically insert ads inside RSS feeds. These RSS feed monetization services enable publishers to place ads inside their RSS feeds and earn money when these are read or clicked upon.

The revenue models offered by these RSS feed monetization services are different ones: they span from CPC, CPM to flat rate plans; additionally, publishers can choose between contextual text-based ads, banners and interstitial ads, which are often completely customizable.

Consider the following points, while exploring the topic of RSS Feed Monetization and developing a relevant strategy:

• Type of ads: the typology of advertisement offered, whether contextual or random text links, banners, interstitial ads, etc.
• Every how many posts the ad is shown: the exact positioning of ads within the RSS feeds.
• Ability to select and approve the ads: the possibility for the publisher to choose which ads can be included and which cannot.
• Stats about ads performance: the availability of a control panel that allows the publisher to monitor the revenue and performance of ads within RSS feeds
• Rate: the method of payment offered to the publisher, whether CPC (Cost Per Click), CPM (Cost Per Mille – which estimates the cost per 1000 views of the ad) or flat rate
• Requirements: special requirements that the publisher needs to have in order to insert ads in her RSS feeds (which might correspond to a high authority, pagerank and number of RSS feeds subscribers).

Main Providers

Google AdSense for Feeds

AdSense for feeds allows web publishers to earn by placing targeted Google ads in their feeds. AdSense for feeds works the way the rest of the AdSense program works: by delivering ads that are relevant to your content and your readers.

Like other AdSense ads, feed ads can be paid in two ways: by click, or by impression. Feed ads can also be targeted in two ways.

• contextually targeted to the content in your feed
• targeted by advertisers to your specific feed when you set up an ad placement

You can control the frequency, appearance, and positioning of Google ads in your feeds. The ad size is automatically determined based on where your feed is appearing. You can get detailed instructions on how to start using the program on Google AdSense website.

Kannodle

Kanoodle is a pay-per click network which includes hundreds of thematic ad categories from which you can freely choose. Through BrightAds RSS, Kanoodle’s content-targeted sponsored links will be inserted directly into site owners’ RSS feeds within posts or as individual posts, with relevancy of the ads assured through Kanoodle’s topic-based approach. You can sign up for the partnership in the program from the company website.

Pheedo

Pheedo’s FeedPowered advertising platform converts your RSS feeds into rich, dynamically updating advertising that engages your audience. Pheedo retrieves your RSS feed several times an hour and updates your FeedPowered advertisements with any newly published items. With Pheedo FeedPowered you can also monetize your syndicated video content. Get started, signing for the Publisher section on the company website.

TextLinkAds

TextLinkAds provides a service to bloggers called Feedvertising, which allows them to run text link ads in their RSS feed. Whether the ads come from TextLinkAds, your own in-house efforts, or your affiliate links the choice is always up to you. Feedvertising is currently available only for WordPress 2.0+ users with more blogging platforms coming soon. There are no variable CPM rates or cost-per-click systems: publishers get paid according to a predictable flat rate pricing. Join the Publishers program, signing on the company website.

MediaFed

MediaFed is a service that lets you generate revenue from your feeds by inserting suitable advertising in the feed items. MediaFed ad placement system automatically inserts adverts into your feeds in one of two ways: either adverts are inserted every x number of articles where you control the value of x, or by matching keywords to your article contents to target relevant advertising. The program is mostly oriented on the European customers. You can inquire about the potential partnership, sending email, posted on the company website.

FeedShow

FeedShow is a web-based RSS feed reader and first the online aggregator to remunerate publishers theough Google AdSense. Revenues are generated by clicks on the displayed ads. FeedShow gives the publishers 50% of the revenues generated by the targeted ads. When displaying ads, both your Google AdSense codes and Feedshow codes are used, so that the number of ads displayed for the publishers account and the FeedShow account are the same. Google and the AdSense program will then pay the editors directly without any interaction with FeedShow. Sign in for the program on the company website.

AdGenta

AdGenta is a service that allows you to choose which advertisements to put onto your website or in RSS feeds by selecting specific keywords. You have total control over the advertisements your visitors see, because they are no longer bound to the content, but to your personal choice. Besides, there is no approval process or minimum traffic requirement to use AdGenta. You can join the program by signing in from the company website.

ThankYouPages

ThankYouPages is a service that allows publishers to insert advertising into the links contained within their RSS feeds. When a user clicks a link from your RSS feed, they will are shown a short, fully branded, interstitial advertisement between the click of the link, and the final destination. You have control over the look, feel, and format of the page, as well as how often offers appear to your user. If you are interesting to join a program, you need to complete first the ThankYouPages application process at http://www.thankyoupages.com/join_now/.

Sources and Additional Information:

http://www.masternewmedia.org/news/2007/03/25/rss_feeds_monetization_tools_a.htm

http://en.wikipedia.org/wiki/RSS

https://www.google.com/adsense/support/bin/answer.py?answer=20012

https://www.google.com/adsense/support/bin/answer.py?answer=99647

http://www.doshdosh.com/monetize-rss-feed-advertising/

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In Text Advertising and Google AdSense: Is that a good match for your site monetization?

AdSense is not enough?

It's no secret that AdSense represents an evolution from the distracting and non-targeted web ads of the past. Using the power of Google, AdSense ensures your site's ad content "jives" with your site's overall theme and visitor demographics.

Still, what if you could take things a step further by transforming your site's content into its own ad platform? That's exactly what Infolinks has done. The perfect complement to AdSense, Infolinks uses In Text Ads - and transforms your site's copy into ad copy in a matter of seconds. Better yet, there is no risk, it takes no space of your site, no commitment, you don't have to alter your site's content and your site will become profitable right away.

According to Infolinks Vice President Tomer Treves, "Infolinks In-Text ads complete the contextual web ad experience initiated by AdSense. Plus, it only takes a minute to get going and we don't hold you to any long-term commitments - it couldn't be simpler."

What is InfoLinks?

InfoLinks is an in-text advertising service that allows you to quickly and easily make money off your website’s content.  In-text advertising is when certain keywords on your website are used as a means of advertising. The advertisements appear in a link form which when clicked will bring you to the advertisers website or product page. These types of advertisements can be very useful and can also generate revenue for the publisher with very limited work. InfoLinks acts as a middle-man that makes the arrangements with all of the advertisers so you don’t have to, letting you, just focus on earning money.

Infolinks, Inc. is a leading provider of In Text Advertising services, working with online content publishers worldwide. Infolinks enables website owners and publishers to benefit from premium highly relevant In Text ads. Established in 2007 and backed by Primera Capital, Infolinks leads the industry with the most attractive business model and guarantees the highest revenue sharing basis to all partners. Since the incorporation of Infolinks, thousands of websites have been integrating their In-Text ads and the Infolinks team takes pride in making the process effortless, easy and immediately profitable.

In Text Advertising Appearance

Perfected by online advertising powerhouse Infolinks, this cutting-edge contextual ad service is the next step in complete website monetization. In Text ads look almost identical to embedded hyperlinks - only there's one key difference. When you look at an in-text ad, you'll notice a double line under a keyword within your site's overall copy. When users hover their pointer over the word, an ad bubble that relates to the keyword appears. If the users are interested, they click on the ad to go to the advertiser's site. It couldn't be simpler!

AdSense and InfoLinks: Does it work for the same page?

Yes, you can monetize your website with in text ads together with Google AdSense ads. AdSense has become such a standard monetization tool that you can see it alongside any other method of online advertising. With a trusted in text ads provider you can be sure that there will be no technical clashes with AdSense ads, and also, Google does not have anything against in-text ads.

Will In Text Ads affect AdSense Revenues?

No, in text ads do not affect AdSense revenues. The possible reasons are probably based on the nature of the click through rate (CTR). It seems that the type of visitor that clicks on a banner-like ad from AdSense (these ads surround the text) is different than the type of visitor that clicks on the in text ads within the content. They don’t replace one click by the other and therefore there is no influence on the earnings. One exception to this general statement is that when in text ads are just added to an existing website, they sometime get more attention than usual for a short while, but as the double underline links become more familiar, it all goes back to normal.

How much Revenue can In Text Ads add on top of AdSense?

This is a tricky question since earnings from online ads differ widely depending on many different factors. Based on the feedback of the users, who already implemented both advertising types on their pages, in most cases, with a good in text ads provider, your website revenues should not be less than half of the AdSense revenues (on top of the AdSense earnings). If you get less than that, you should look closely in the in text ads optimization approaches for the better site monetization.

More reasons to add In Text Ads to your Google AdSense equipped page

As we mentioned earlier, in text ads are not an AdSense alternative, but an AdSense supplement.

If you are already using AdSense ads on your website, it means that you’ve acknowledged the fact that ads are going to interrupt your visitors’ attention while they browse through your content. In fact, with the growing portion of flash banners within AdSense ads, they become more and more intrusive, grabbing your visitors’ attention away from the original content. If so then adding in text ads on top of AdSense is both logical and beneficial. In text ads are not as jumpy as flash banners, they are opened only upon your visitors’ active choice (when they hover over with the mouse), and they add substantially to your revenues. In text ads make sense together with Google AdSense.

Warning over In Text Ads use!

While most of the internet observers are giving positive feedback on the In Text Ads usefulness and future potentials, I want to present an opposite point of view to make the topic evaluation more leveraged.

At a first sight this advertising method represents a good way for online publishers to generate some money from their websites. But some experts think that you should stay away from it because it might be considered as quite an intrusive form of advertising, going against the main principles of web usability.

The hyperlink navigation structure is one of the most basic and most important features of the Internet. You should think twice before messing up with it. Check out the words of Jacob Nielsen, a web usability guru:

One of misery design’s most insidious recent examples is the idea of embedding links to advertising on the actual words of an article using a service like IntelliTxt. By sullying the very concept of navigation, such ads not only damage the user experience on the host site, they poison the well for all websites. Such links make users even less likely to navigate sites, and more likely to turn to trusted search engines to guide them to the next page.

Summary

Probably, the best way to test the concept is to run it. At least, I am going to try it first just on one of my sites to see, what is the income level, how can that affect to the general traffic, repetitive visits, bouncing rates, etc. Based on the evaluation results, I am going to make the final decision, is that good or bad for my blogs.

Sources and Additional Information

http://onlinesiesta.com/can-in-text-ads-work-with-adsense/

http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=ind_focus.story&STORY=/www/story/09-08-2009/0005089622&EDATE=

http://www.besttechie.net/2009/04/28/infolinks-review-in-text-advertising/

http://www.dailyblogtips.com/stay-away-from-in-text-advertising/

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AdSense Ads Management Plugin for WordPress Blogs

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If you are using Wordpress, and you care for effective blog monetization with Google AdSense, this plugin must be for you. The plugin Adsense Injection will help you setup AdSense on your Wordpress with no complications.

It only adds your AdSense code into the body of your Wordpress blog and not into the side panels or the footer or the banner area. And you do not have to change any AdSense code or play with files.

This Google AdSense plugin is so easy to use. Say, you are able to edit the template of your blog and you edit the header file and the left sidebar file to include your AdSense Code in there, you then only have to set the limit of the ads that the AdSense Injection script shows in the body of your blog to a maximum of 1. That will automatically hide your AdSense Ads from yourself to avoid accidental clicks, as you choose that in the settings.

You can also change the way the AdSense ads display in your blog posting area and you can change the type of AdSense blocks that are displayed with just one click. Since the AdSense Injection Plugin will show different types of AdSense blocks at random if you choose more than one type of ad, your visitors will not always see the same Ad blocks and this will lead to an increase in your AdSense earnings.

Download plugin: http://www.ziddu.com/download/2111387/adsense-injection-20.zip.html


Additional Reading:
http://gerthough.com/wordpress/how-to-adsense-free-adsense-software-adding-adsense
http://www.reviewmylife.co.uk/blog/2008/07/24/adsense-injection-wordpress-plugin-tweaks/

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Triggit: Add Content and Monetize your Blog with Ease

Triggit offers an interesting approach to enhance the ways of your site monetization. It is a web based application that matches your site content to multiple ad opportunities, through a meta-ad network, having access to millions of ads from numerous networks and allowing to receive one aggregate earnings check.

The biggest advantage of Triggit is a nice ability to drag and drop fitting ads directly into your site from your web browser. No hassle embedding HTML, PHP or CSS code on you site. This drag and drop feature works through JavaScript. If your publishing platform accepts JavaScript, you are in the game. So far the accepted platforms are Blogger, TypePad, and WordPress. The application works as a simple widget, but you can also manually insert the code snipper if you like the certain ad to
appear on your site.

Triggit is also lets a blogger adding YouTube videos and Flickr images to the page easily and in no time without editing HTML or even launching your blog post editor

The bigger issue with this service is related to the browser limitation. Currently, Triggit only works with Flock and FireFox. This leaves all other browser of the page or blog owners out of the picture.

A little video from DownloadSquade shows how the service works.

Triggit gives assistance to blog and site owners

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One more way to monetize your blog with PPP

Will 2008 bring the new ways to monetize your Blog? Most likely, yes. So, we should keep our eyes open for any new trends and offerings. There is a quickly expanding array of new advertising services and tools for Bloggers that go well beyond the standard pay-per-click text ads or display ads. Not all of them profitable, not all of them will survive the tough competition. "There’s going to be a lot of new business models in 2008 that are geared toward more monetization," predicted Pete Blackshaw, executive vice president of strategic services for Nielsen Online, the Web analysis unit of the Nielsen Co.

The PPP (Pay-Per-Play) might be a next big thing in the Blogging World. Starting Feb. 1, San Diego-based V2P Communications is offering five-second audio ads, called NetAudioAds that will automatically play when a visitor lands on a Blog or Web site. Publishers sign up for the free service and V2P then lines up advertisers, who bid on rates they will pay to have their ads played on a given Blog. PPP audio ads are contextually related to the web page content where the PPP code is placed. The audio ad is only 5 seconds in length and a website visitor will only hear one 5 second advertisement per visit to any specific web page. PPP works on a bid management system similar to Google AdWords and will compensate publishers like Google AdSense but website owners are promised to get their revenue share with no needs for the visitor’s clicks.

The earning scheme is:

• 25% of what the advertiser spends on PPP ads installed on your Blog.
  
• 5% of what the advertiser spends on PPP ads installed on the Blogs you have referred.
  
• 5% of what the advertiser spends on PPP ads installed on the second level of your referrals.

You can get more information and sign in through the link: http://voice2page.com/info/gaa.html

Why am I not signing? May be, I am too conservative, but I personally do not distract my visitors by any striking features, and the audio ad is quite striking. But, I respect different approaches and views, and give you this information, as it might fit your Blog style and improve related revenue stream as well.

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Blogger vs WordPress: Review for the Newbie Blogger

I am still a newbie blogger. When I started, somehow I naturally get to the Blogger. However, moving forward, I am trying to define is the Blogger platform right for my purposes. There is a choice, and all the alternative solutions should be investigated. Usually, you can find anything on the Internet, but it appears to be challenging to locate a comparison tables, highlighting vital features of different blogging platforms. The best comparison I found on the Online Journalism Review page. The table updated for the last time on May 18, 2006. For the blogging platforms development, almost two years are ages. So, what is new there? In the PC World top blogging platforms review (January 22, 2007), the only two free platforms presented are Blogger and Wordpress with slight Blogger priority. Based on that post, and in order to limit the spec of this review, I will focus on these platforms comparison.
There are indeed serious differences between platforms that might influence on your informative decision on using one or another. Bear in mind that I am referring to the developer hosted wordpress.com, not the self hosted wordpress.org. So, let’s review several factors on the platforms differences:

1. Blog Import: In Blogger - limited availability to import and export only in the same blogging platform; in WoordPress - you can import from several other platformd, including from Blogger.
2. Image Storage: In Blogger - 300 MB; in WordPress - 3 GB.
   
3. Static Pages: In Blogger - not available; in WordPress - static pages can be listed in separate menus.
   
4. Post by Email: In Blogger - accepted; in WordPress - not.
   
5. Categories: In Blogger - not available; in WordPress - arranged with no problem.
   
6. File Uploading: In Blogger - not available; in WordPress - files can be uploaded.
   
7. Indexing Time: Here Blogger produces far better results, as due to the tight connections with Google, it can appear in the Search Engines very fast.
   
8. Blog Monetization: WordPress has serious restrictions on the publishing ads, so if you plan to use AdSense, your preferences will probably lean more to the Blogger.

If you are shooting for the blog monetization, there is no doubt that it is much easier to get started with Google Adsense if you have a Blogger account. In fact you can now apply for Adsense from within a Blogger account. Not entirely surprising considering the fact that both are owned by the same company.

With Wordpress, it can get tricky. The default installation is not enough. You’ll need a couple of plugins and even a better theme to really maximize the Adsense potential. However, this seems to be getting easier and there’s even “Adsense revenue sharing” plugins around that allow you to share ad revenue with other contributors and writers for your blog.

Based on all information available, I would definitely recommend Blogger for all the beginners, while WordPress might be considered preferable for more experienced bloggers.

Additional Reading:
http://onestoryeveryday.com/blogger-vs-wordpress-10-features-for-beginners.html
http://pulsed.blogspot.com/2007/07/blogger-wordpress-chart.html
http://michaelsync.net/2007/04/01/wordpresscom-vs-bloggercom
http://www.searchforblogging.com/index.php/2008/03/11/blogging-wars-wordpress-vs-blogger/

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