For serious bloggers, shaping up their development strategy and marketing campaigns, it is essential to work closely with site related statistics and trends. While there are web-based monitoring tools, like Google Analytics, you may prefer to use the desktop utility for the same purposes.
Xlogan is a free tool for generating statistics from your web site or blog log files. These statistics can reveal a lot of useful information about your website, such as which sites are linking to you, what search terms people use to find your site, how often each file is downloaded, what countries your visitors come from, and much more.
Log files are created as visitors move around your website, and your web host or ISP then makes them available for you to download.
The utility will help you to answer multiple questions, related to your blog performance. Among them:
- Main statistics:
· How many visitors your website receives
· Which other websites refer visitors to yours
· Which countries your visitors come from
· Which pages each visitor views
- Browser usage statistics (to invest more time on site optimization for the most popular browsers)
- Blog performance measurements through conversion rates evaluation on the level of success to "convert" your visitors into customers or subscribers.
- Searching keywords people are using to find your site.
- Measuring the effects of those changes, imposed to your blog by direct result comparison.
- Evaluation of the Google AdWords success rate by measuring your ROI (return on investment) through the program.
Website: http://www.axeuk.com/xlogan/
Direct Download: http://www.axeuk.com/xlogan/xlogan202.exe
